New ‘Get a Mac’ ads feature David Puddy of Seinfeld, take another stab at Microsoft ‘Laptop Hunters’ campaign

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New ‘Get a Mac’ ads feature David Puddy of Seinfeld, take another stab at Microsoft ‘Laptop Hunters’ campaign

25 August 2009
Mac
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Apple took another stab at Microsoft’s Laptop Hunters advertisement campaign and introduced two new Get A Mac ads targeting PC users’ “thousands of viruses and tons of headaches”.

The first of the two new ads, titled Top Of The Line, features Seinfeld’s David Puddy (played by Patrick Warburton) as a PC laptop with a large screen and “too fast” processor but still prone to “thousands of viruses and tons of headaches”.

The second ad launched delivers a similar message to Top Of The Line. Called Surprise, the ad features pretty actress and writer Andree Vermeulen, who is supposedly tricked into buying a Windows laptop by the PC character (played by John Hodgman) disguised in a Mac costume (played by Justin Long).

Apple’s Get A Mac campaign is created by TBWA\Media Arts Lab, the company’s advertising agency. Microsoft’s Laptop Hunters campaign focused on the relatively high prices of Apple computers in comparison to equivalent PCs.