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	<title>MacFlaunt &#187; Mac</title>
	<atom:link href="http://macflaunt.com/category/mac/feed/" rel="self" type="application/rss+xml" />
	<link>http://macflaunt.com</link>
	<description>News, reviews and columns on all things Mac &#38; iPhone</description>
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		<title>Apple updates MacBook Pro line</title>
		<link>http://macflaunt.com/2010/04/apple-updates-macbook-pro-line/</link>
		<comments>http://macflaunt.com/2010/04/apple-updates-macbook-pro-line/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 05:19:04 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Mac]]></category>
		<category><![CDATA[GeForce GT 330M]]></category>
		<category><![CDATA[MacBok Pro]]></category>
		<category><![CDATA[NVIDIA]]></category>

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		<description><![CDATA[Apple updated on Tuesday the MacBook Pro line with faster processors, powerful next-generation NVIDIA graphics and even longer battery life.]]></description>
			<content:encoded><![CDATA[<p>Apple updated on Tuesday the MacBook Pro line with faster processors, powerful next-generation <span class="caps">NVIDIA</span> graphics and even longer battery&nbsp;life.</p>
<p>The popular 13-inch MacBook Pro features the new <span class="caps">NVIDIA</span> GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in&nbsp;battery.</p>
<p>The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple’s new automatic graphics switching technology that toggles seamlessly between powerful <span class="caps">NVIDIA</span> GeForce <span class="caps">GT</span> 330M and energy efficient Intel <span class="caps">HD</span> Graphics&nbsp;processors.</p>
<p>All 13-inch MacBook Pro models now include faster Intel Core 2 Duo processors, <span class="caps">4GB</span> <span class="caps">RAM</span>, a 10-hour built-in battery and the new <span class="caps">NVIDIA</span> GeForce 320M graphics&nbsp;processor.</p>
<p>The 13-inch MacBook Pro is available in two configurations: one with a 2.4 GHz Intel Core 2 Duo and <span class="caps">250GB</span> hard drive priced at $1,199; and one with a 2.66 GHz Intel Core 2 Duo and <span class="caps">320GB</span> hard drive priced at&nbsp;$1,499.</p>
<p>The new 15-inch and 17-inch MacBook Pro models use Intel’s 32 nanometer process, Intel Core i5 and i7 processors integrate the memory controller and Level 3 cache for faster access to system&nbsp;memory.</p>
<p>All 15-inch and 17-inch models include two graphics processors, the new <span class="caps">NVIDIA</span> GeForce <span class="caps">GT</span> 330M for peak performance and Intel <span class="caps">HD</span> Graphics for energy efficient&nbsp;operation.</p>
<p>Apple’s automatic graphics switching determines which graphics processor an application needs and switches instantly between processors to deliver peak performance and long battery&nbsp;life.</p>
<p>The new 15-inch MacBook Pro is available in three models: one with a 2.4 GHz Intel Core i5, <span class="caps">NVIDIA</span> GeForce <span class="caps">GT</span> 330M and <span class="caps">320GB</span> hard drive at $1,799; one with a 2.53 GHz Intel Core i5, <span class="caps">NVIDIA</span> GeForce <span class="caps">GT</span> 330M and <span class="caps">500GB</span> hard drive at $1,999; and one with a 2.66 GHz Intel Core i7, <span class="caps">NVIDIA</span> GeForce <span class="caps">GT</span> 330M and <span class="caps">500GB</span> hard drive at&nbsp;$2,199.</p>
<p>The new 17-inch MacBook Pro features a 2.53 GHz Intel Core i5, <span class="caps">NVIDIA</span> GeForce <span class="caps">GT</span> 330M and <span class="caps">500GB</span> hard drive for&nbsp;$2,299.</p>
<p>Also the MacBook Pro glass Multi-Touch trackpad now supports inertial scrolling, an intuitive way to scroll through large photo libraries, lengthy documents and long web sites. All MacBook Pros feature bright, <span class="caps">LED</span>-backlit wide-angle displays with a broad color&nbsp;gamut.</p>
<p>The 17-inch MacBook Pro includes a high resolution 1920 x 1200 display, and the 15-inch MacBook Pro is now available with an optional high resolution 1680 x 1050&nbsp;display.</p>
<p>Via <a href="http://www.apple.com/pr/library/2010/04/13mbp.html">Apple&nbsp;Press</a></p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2010/02/adobes-flash-crash/">Adobe&#8217;s&nbsp;Flash-Crash</a> </li></ul>]]></content:encoded>
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		<item>
		<title>Indeed, Gmail was down</title>
		<link>http://macflaunt.com/2009/09/indeed-gmail-was-down-today/</link>
		<comments>http://macflaunt.com/2009/09/indeed-gmail-was-down-today/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 21:53:46 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Mac]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mail app]]></category>

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		<description><![CDATA[Google Mail (Gmail) was down for a considerable amount of time on Tuesday. The webmail service was unavailable for a majority of its users for over two hours.]]></description>
			<content:encoded><![CDATA[<p>Google Mail (Gmail) was down for a considerable amount of time on Tuesday. The webmail service was unavailable for a majority of its users for over two&nbsp;hours.</p>
<p>The first reports of the Gmail outage came, as usual, from Twitter users, who turned to the micro blogging service to complain. Shortly after, Google talked about the problem on the <a href="http://gmailblog.blogspot.com/2009/09/todays-gmail-problems.html">Official Gmail Blog</a>, saying it is &#8220;currently looking into the issue and hope to have more info to share here&nbsp;shortly.&#8221;</p>
<p>Gmail has over 450 million users worldwide and is the third largest email provider in the <span class="caps">US</span>, after market leader Yahoo and Microsoft Hotmail in second place. Tuesday&#8217;s Gmail outage is the second largest one after widespread downtime of the service in February this&nbsp;year.</p>
<p>During the outage, Gmail was accessible to users only via <span class="caps">IMAP</span> and <span class="caps">POP3</span> protocols, so it was business as usual for those using Gmail with the Mail app. Users could also use iGoogle to check their emails, but they weren&#8217;t able to send attachments this&nbsp;way.</p>
<p>Gmail is back up now, both for regular and Google Apps users. It is yet unknown what caused the Gmail outage on Tuesday and Google has been keeping mum on details about that so far. In the meantime, Google apologised for the&nbsp;inconvenience.</p>
<p><strong>Update:</strong> Tuesday&#8217;s Gmail outage was caused by overloaded servers, Google <a href="http://gmailblog.blogspot.com/2009/09/more-on-todays-gmail-issue.html">said in a blog post</a>. This happened after workers took some of the servers down for routine&nbsp;upgrades.</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/microsoft-wants-bing-on-the-iphone/">Microsoft wants Bing on the&nbsp;iPhone</a> </li></ul>]]></content:encoded>
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		<title>Apple officially announces September 9 event</title>
		<link>http://macflaunt.com/2009/08/apple-officially-announces-september-9-event/</link>
		<comments>http://macflaunt.com/2009/08/apple-officially-announces-september-9-event/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 18:06:43 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Mac]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[music subscription]]></category>
		<category><![CDATA[spotify]]></category>

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		<description><![CDATA[Apple announced on Monday that it will be holding a special media event on Wednesday, September 9, titled "It’s only rock ‘n roll, but we like it."]]></description>
			<content:encoded><![CDATA[<p>Apple announced on Monday that it will be holding a special media event on Wednesday, September 9 at the Yerba Buena Center for the Arts in San Francisco at <span class="caps">10AM</span> <span class="caps">PST</span>. The event is titled &#8220;It’s only rock ‘n roll, but we like&nbsp;it.&#8221;</p>
<p>Apple has not confirmed which products it will be launching on September 9, but it is likely the company will introduce a refreshed iPod line, possibly with built-in cameras. Historically, Apple has been refreshing the iPod line every year in&nbsp;September.</p>
<p>The long-speculated Apple tablet most likely will not be introduced at the event, hence the low-key tagline. However, it is expected of Apple to present iTunes 9, which is rumoured to have social networking integration and BluRay discs&nbsp;support.</p>
<p>An appearance from the Apple <span class="caps">CEO</span> Steve Jobs is highly anticipated at the September 9 event. If Jobs indeed makes the new iPod line introduction, it will be the first time he made a public appearance since he had a liver transplant earlier this&nbsp;year.</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/apple-approves-spotify-and-facebook-3-0-for-iphone/">Apple approves Spotify and Facebook 3.0 for&nbsp;iPhone</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/rhapsody-for-iphone-on-route-to-the-app-store/">Rhapsody for iPhone on route to the App&nbsp;Store</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/">New &#8216;Get a Mac&#8217; ad featuring Robert&nbsp;Loggia</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/tune-into-satellite-radio-on-the-iphone-with-the-sirius-xm-skydock/">Tune into satellite radio on the iPhone with the Sirius <span class="caps">XM</span>&nbsp;SkyDock</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/get-the-sports-apps-from-the-new-iphone-3gs-ad/">Get the sports apps from the new iPhone <span class="caps">3GS</span>&nbsp;ad</a> </li></ul>]]></content:encoded>
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		<title>Apple to replace defective MacBook Air hinges</title>
		<link>http://macflaunt.com/2009/08/apple-to-replace-defective-macbook-air-hinges/</link>
		<comments>http://macflaunt.com/2009/08/apple-to-replace-defective-macbook-air-hinges/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 09:29:16 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Mac]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[macbook]]></category>
		<category><![CDATA[macbook air]]></category>

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		<description><![CDATA[Apple will replace at no charge defective hinges of some MacBook Air laptops, the company announced on Saturday.]]></description>
			<content:encoded><![CDATA[<p>Apple will replace at no charge defective hinges of some MacBook Air laptops, the company announced on&nbsp;Saturday.</p>
<p><a href="http://support.apple.com/kb/ts2948">In a note</a> published on the Apple support pages, the company said that users who experienced issues with the hinges of their MacBook Air computers will get the problem fixed at no&nbsp;charge.</p>
<p>Apple lists the following as symptoms of a defective MacBook Air&nbsp;hinge:</p>
<ul>
<li>Unable to close lid&nbsp;completely;</li>
<li>Broken or cracked plastic near one or both of the&nbsp;hinges;</li>
<li>More than one inch (2.54cm) of free play while opening or closing the&nbsp;lid;</li>
<li>Lid falls freely into closed position from a 30-degree open position. (From a closed position, open the lid approximately 30 degrees and let&nbsp;go.)</li>
</ul>
<p>Users affected by the above symptoms are recommended to take their MacBook Air to an Apple-Authorized Service Provider or Apple Retail Store for evaluation and repair if necessary, even if their product is out of&nbsp;warranty.</p>
<p>If you previously paid for a repair for hinge-related issues that were not caused by accidental damage, you may be eligible for a&nbsp;refund.</p>
<p>[Via&nbsp;<a href="http://www.hardmac.com/news/2009/08/31/apple-to-replace-defective-macbook-air-hinges">HardMac</a>]</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/reclaim-your-desk-space-with-a-bookarc-macbook-stand/">Reclaim your desk space with a BookArc MacBook&nbsp;stand</a> </li><li class="related-post"><a href="http://macflaunt.com/2010/04/influenced-by-apple-manufacturers-preparing-more-tablets/">Influenced by Apple, manufacturers preparing more tablets  </a> </li><li class="related-post"><a href="http://macflaunt.com/2010/02/iphone-os-3-1-3-problems-and-fixes/">iPhone <span class="caps">OS</span> 3.1.3 - problems and&nbsp;fixes</a> </li><li class="related-post"><a href="http://macflaunt.com/2010/02/app-store-porn-purge-after-complaints/">App Store porn purge after series of&nbsp;complaints</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/apple-officially-announces-september-9-event/">Apple officially announces September 9&nbsp;event</a> </li></ul>]]></content:encoded>
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		<title>New &#8216;Get a Mac&#8217; ad featuring Robert Loggia</title>
		<link>http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/</link>
		<comments>http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/#comments</comments>
		<pubDate>Sat, 29 Aug 2009 17:21:50 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Mac]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[mac osx]]></category>
		<category><![CDATA[snow leopard]]></category>

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		<description><![CDATA[Apple introduced on Saturday a new ad in the Get a Mac series featuring actor Robert Loggia, called Trainer.]]></description>
			<content:encoded><![CDATA[<p>Apple introduced on Saturday a new ad in the <em>Get a Mac</em> series featuring actor Robert Loggia, called&nbsp;<em>Trainer</em>.</p>
<p>Oscar-nominated and Emmy Award-winning <a href="http://en.wikipedia.org/wiki/Robert_Loggia">Robert Loggia</a> plays the role of a physical trainer, working to whip <span class="caps">PC</span> back into shape. Loggia tries to motivate <span class="caps">PC</span> to work harder after <span class="caps">PC</span> Mag and <span class="caps">PC</span> World ranked as #1 Mac customer support and&nbsp;satisfaction.</p>
<p>This is the second ad in the <em>Get a Mac</em> series to feature a well-known actor. Earlier this week, Apple introduced the <a href="http://macflaunt.com/2009/08/new-get-a-mac-ads-feature-david-puddy-of-seinfeld-take-another-stab-at-microsoft-laptop-hunters-campaign/"><em>Top Of The Line</em> spot</a>, featuring actor <a href="http://en.wikipedia.org/wiki/Patrick_Warburton">Patrick Warburton</a>, known for his role as <a style="font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; text-decoration: none; color: #1e2633; padding: 0px; margin: 0px;" href="http://en.wikipedia.org/wiki/David_Puddy">David Puddy</a> in <span class="caps">TV</span> show&nbsp;Seinfeld.</p>
<p>Here&#8217;s the new Apple <em>Trainer</em> ad:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="478" height="290" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/VN3x3yoQN_8&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="478" height="290" src="http://www.youtube.com/v/VN3x3yoQN_8&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ads-feature-david-puddy-of-seinfeld-take-another-stab-at-microsoft-laptop-hunters-campaign/">New &#8216;Get a Mac&#8217; ads feature David Puddy of Seinfeld, take another stab at Microsoft &#8216;Laptop Hunters&#8217;&nbsp;campaign</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/get-the-sports-apps-from-the-new-iphone-3gs-ad/">Get the sports apps from the new iPhone <span class="caps">3GS</span>&nbsp;ad</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-to-macs-ease-the-switch-with-the-new-parallels/">New to Macs? Ease the switch with the new&nbsp;Parallels</a> </li><li class="related-post"><a href="http://macflaunt.com/2010/02/iphone-os-3-1-3-problems-and-fixes/">iPhone <span class="caps">OS</span> 3.1.3 - problems and&nbsp;fixes</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/apple-officially-announces-september-9-event/">Apple officially announces September 9&nbsp;event</a> </li></ul>]]></content:encoded>
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		<title>5 hidden features in MacOSX Snow Leopard</title>
		<link>http://macflaunt.com/2009/08/5-hidden-features-in-macosx-snow-leopard/</link>
		<comments>http://macflaunt.com/2009/08/5-hidden-features-in-macosx-snow-leopard/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 17:42:53 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac osx]]></category>
		<category><![CDATA[macbook]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[snow leopard]]></category>

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		<description><![CDATA[Apple considers Snow Leopard more of a feature pack over Leopard rather than a fully-fledged update. But Snow Leopard is full of improvements and refinements, some of which Apple has said very little about. Have a look at these five potential Snow Leopard gems that not many have talked about.]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Anti-malware protection</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Apple confirmed on Thursday another undocumented Snow Leopard feature, namely built-in anti-malware protection. Apple prides itself on the security of operating system and Snow Leopard makes no exception. An alert will pop up the first time a potential piece of malware is detected in Safari, iChat or Mail. The malware signatures will be constantly updated via Software Update.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Triangulate your Mac&#8217;s location</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The networking hardware built in Mac will be used to triangulate your approximate latitude and longitude, using a framework called CoreLocation (the same one used in  the <span class="caps">GPS</span>-less original iPhone and now in the iPod touch). This feature should come in handy with increasingly popular location-aware services such as Google latitude or the upcoming Twitter geolocation <span class="caps">API</span>.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Multi-touch in third-party applications</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Apple will leverage a framework of code libraries and functions, which will allow third party developers to add mode multi-touch features to their applications. Expect by the end of the year some really cool implementations of multi-touch features from Safari and iPhoto into other apps&thinsp;&#8212;&thinsp;think about retweeting with a four finger swipe in Tweetie.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Text substitution</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Barely mentioned by Apple, the text substitution feature will spare you the $30 you would spend on TextExpander. Text substitution automatically expands shortcuts or phrases as you type, such as changing (c) to a copyright symbol (©) and fractions from 1/2 to ½. What&#8217;s even better is that you can set your own text snippets (eg. if you type your initials, they will expand into your full name).</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">QuickTime X screen recording</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Yet another little mention feature in Snow Leopard is the screen recording feature in the new QuickTime X&thinsp;&#8212;&thinsp;it records the activity on your screen and saves it as a movie file&thinsp;&#8212;&thinsp;simple as that. Screen recording in QuickTime X should save you some money if you don&#8217;t need a professional screen-casting tool such as the new Camtasia for Mac.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Found any other cool features that Apple has mentioned or maybe some obscure new trick? Please come back and lets us know in the comments.</div>
<p>Apple considers Snow Leopard more of a feature pack over Leopard rather than a fully-fledged update. But Snow Leopard is full of improvements and refinements, some of which Apple has said very little about. Have a look at these five<strong>*</strong> potential Snow Leopard gems that not many have talked&nbsp;about.</p>
<p><strong>*</strong>Updated with an extra tip from <a href="http://www.joelhousman.com/blog/2009/8/27/undocumented-snow-leopard-changes-ive-noticed-overall-review.html">Joel&nbsp;Housman</a>.</p>
<h3>Anti-malware&nbsp;protection</h3>
<p><img class="alignnone size-full wp-image-255" title="antimalware" src="http://macflaunt.com/wp-content/uploads/2009/08/antimalware.jpg" alt="antimalware" width="478" height="195" /></p>
<p>Apple confirmed on Thursday an undocumented Snow Leopard feature, namely built-in anti-malware protection. Apple prides itself on the security of its operating systems and Snow Leopard makes no exception. An alert will pop up the first time a potential piece of malware is detected in Safari, iChat or Mail and the malware signatures will be constantly updated via Software&nbsp;Update.</p>
<h3>Triangulate your Mac&#8217;s&nbsp;location</h3>
<p><img class="alignright size-full wp-image-249" title="map-triangulate" src="http://macflaunt.com/wp-content/uploads/2009/08/map-triangulate.jpg" alt="map-triangulate" width="162" height="166" />The networking hardware built in Macs will be used to triangulate your approximate latitude and longitude, using a framework called CoreLocation (the same one used in the <span class="caps">GPS</span>-less original iPhone and now in the iPod touch). This feature should come in handy with increasingly popular location-aware services such as Google Latitude or the upcoming <a href="http://www.twitterbulletin.com/2009/08/23/geolocation-services-coming-to-twitter/">Twitter geolocation <span class="caps">API</span></a>; and it automatically sets your time-zone&nbsp;too.</p>
<h3>Multi-touch in third-party&nbsp;applications</h3>
<p><img class="alignnone size-full wp-image-257" title="multi-touch" src="http://macflaunt.com/wp-content/uploads/2009/08/multi-touch.jpg" alt="multi-touch" width="478" height="233" /></p>
<p>Apple will leverage a framework of code libraries and functions, which will allow third party developers to add more multi-touch features to their applications. Expect by the end of the year some really cool implementations of multi-touch features from Safari and iPhoto into other apps&thinsp;&#8212;&thinsp;such as retweeting with a four finger swipe in&nbsp;Tweetie.</p>
<h3>Text&nbsp;substitution</h3>
<p><img class="alignright size-full wp-image-264" title="allrefine_exchange20090608" src="http://macflaunt.com/wp-content/uploads/2009/08/allrefine_exchange20090608.jpg" alt="allrefine_exchange20090608" width="252" height="136" />Barely mentioned by Apple, the text substitution feature will spare you the $30 you would spend on similar applications such as <a href="http://macflaunt.com/2009/08/textexpander-comes-to-the-iphone/">TextExpander</a>. Text substitution automatically expands shortcuts or phrases as you type, such as changing (c) to a copyright symbol (©) and fractions from 1/2 to ½. What&#8217;s even better is that you can set your own text snippets (eg. if you type your initials, they will expand into your full&nbsp;name).</p>
<h3>QuickTime X screen&nbsp;recording</h3>
<p><img class="alignleft size-full wp-image-259" title="Picture 2" src="http://macflaunt.com/wp-content/uploads/2009/08/Picture-2.png" alt="Picture 2" width="110" height="105" />Yet another little mentioned feature in Snow Leopard is the screen recording capability in the new QuickTime X&thinsp;&#8212;&thinsp;it captures the activity on your screen and saves it as a movie file&thinsp;&#8212;&thinsp;simple as that. Screen recording in QuickTime X should save you some money if you don&#8217;t really need a professional screen-casting tool such as the new <a href="http://smokingapples.com/software/reviews/camtasia-screen-recording-mac-review/">Camtasia for&nbsp;Mac</a>.</p>
<h3>Google Calendar support built-in to&nbsp;iCal</h3>
<p>iCal will feature native Google Calendar integration. You can add another account from the <em>Settings</em> menu and select Google Account. After entering your Google credentials, iCal will sync with your default Google Calendar and you can also subscribe to another person&#8217;s shared&nbsp;calendar.</p>
<p>Found any other cool features that Apple has no or little mention of? Please lets us know in the&nbsp;comments.</p>
<p>[Via <a href="http://www.appleinsider.com/articles/09/02/05/apples_snow_leopard_to_include_location_multi_touch_tools.html">AppleInsider</a>, <a href="http://ptech.allthingsd.com/20090826/apple-changes-leopards-spots/">All Things Digital</a>, <a href="http://www.pcmag.com/article2/0,2817,2352102,00.asp"><span class="caps">PC</span> Mag</a>, <a href="http://www.wired.com/gadgetlab/2009/02/apples-snow-leo/">Wired</a>]</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/stop-the-macbook-multi-touch-trackpad-having-a-life-of-its-own/">Stop the MacBook multi-touch trackpad having a life of its&nbsp;own</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/">New &#8216;Get a Mac&#8217; ad featuring Robert&nbsp;Loggia</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/30-snow-leopard-upgrade-disc-works-with-tiger-too/">$30 Snow Leopard upgrade disc works with Tiger&nbsp;too</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-to-macs-ease-the-switch-with-the-new-parallels/">New to Macs? Ease the switch with the new&nbsp;Parallels</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ads-feature-david-puddy-of-seinfeld-take-another-stab-at-microsoft-laptop-hunters-campaign/">New &#8216;Get a Mac&#8217; ads feature David Puddy of Seinfeld, take another stab at Microsoft &#8216;Laptop Hunters&#8217;&nbsp;campaign</a> </li></ul>]]></content:encoded>
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		<title>$30 Snow Leopard upgrade disc works with Tiger too</title>
		<link>http://macflaunt.com/2009/08/30-snow-leopard-upgrade-disc-works-with-tiger-too/</link>
		<comments>http://macflaunt.com/2009/08/30-snow-leopard-upgrade-disc-works-with-tiger-too/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 14:46:02 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac osx]]></category>
		<category><![CDATA[snow leopard]]></category>
		<category><![CDATA[tiger]]></category>

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		<description><![CDATA[Happy times for Mac OSX Tiger users: the $30 Snow Leopard disc, intended for Leopard upgraders, will reportedly do a full update for OSX Tiger users too.]]></description>
			<content:encoded><![CDATA[<p>Happy times for Mac <span class="caps">OSX</span> Tiger users: the $30 Snow Leopard disc, intended for Leopard upgraders, will reportedly do a full update for <span class="caps">OSX</span> Tiger users&nbsp;too.</p>
<p>If you are still on Tiger, Apple wants you to shell out $170 for the Mac Box Set in order to upgrade to Snow Leopard. Leopard users are better off though, as a Snow Leopard upgrade disc will cost them only&nbsp;$30.</p>
<p>However, reports today say that the $30 Snow Leopard disc can do the same job for Tiger users as well, instead of the $170 Mac Box Set, containing the new operating system, iLife 09 and the iWork 09 productivity&nbsp;suite.</p>
<p><img class="alignnone size-full wp-image-235" title="macboxset-tiger-blog" src="http://macflaunt.com/wp-content/uploads/2009/08/macboxset-tiger-blog.jpg" alt="macboxset-tiger-blog" width="478" height="234" /></p>
<p>Although Snow Leopard works only with Intel-based Macs, those who bought the first generation Intel Macs in 2006 could still be running on Tiger. Recent estimates put this number at around 20 percent of the total of Mac users. So Apple asks $170 from Tiger users who haven&#8217;t updated to Leopard in 2007 and now want to make the switch to Snow&nbsp;Leopard.</p>
<p>Reports from <a href="http://ptech.allthingsd.com/20090826/apple-changes-leopards-spots/">Walt Mossberg</a> of the Wall Street Journal and <a href="http://twitter.com/bxchen/status/3572632283">Brian X Cheng</a> of Wired confirm that the $30 Snow Leopard upgrade disc can also do a full update from Tiger, saving users $140. The only problem with this method is that it violates Apple&#8217;s end user license agreement (<span class="caps">EULA</span>), hence it is&nbsp;illegal.</p>
<p>However, Amazon has cut prices today on both the Snow Leopard upgrade disc and the Mac Box Set, which are now $25 (from $29) and $150 (from $170). In anticipation of <a href="http://macflaunt.com/2009/08/its-official-mac-osx-snow-leopard-arriving-august-28/">the Friday Snow Leopard launch</a>, Apple has also started sending out delivery notices to those who already pre-ordered the new operating&nbsp;system.</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/">New &#8216;Get a Mac&#8217; ad featuring Robert&nbsp;Loggia</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/5-hidden-features-in-macosx-snow-leopard/">5 hidden features in MacOSX Snow&nbsp;Leopard</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-to-macs-ease-the-switch-with-the-new-parallels/">New to Macs? Ease the switch with the new&nbsp;Parallels</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ads-feature-david-puddy-of-seinfeld-take-another-stab-at-microsoft-laptop-hunters-campaign/">New &#8216;Get a Mac&#8217; ads feature David Puddy of Seinfeld, take another stab at Microsoft &#8216;Laptop Hunters&#8217;&nbsp;campaign</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/its-official-mac-osx-snow-leopard-arriving-august-28/">It&#8217;s official: Mac <span class="caps">OSX</span> Snow Leopard arriving August&nbsp;28</a> </li></ul>]]></content:encoded>
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		<title>Stop the MacBook multi-touch trackpad having a life of its own</title>
		<link>http://macflaunt.com/2009/08/stop-the-macbook-multi-touch-trackpad-having-a-life-of-its-own/</link>
		<comments>http://macflaunt.com/2009/08/stop-the-macbook-multi-touch-trackpad-having-a-life-of-its-own/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 20:30:03 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[macbook]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[snow leopard]]></category>

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		<description><![CDATA[When doing typical tasks such as browsing the Web or writing a document, there’s nothing more annoying than Apple’s new multi-touch gestures on the MacBook Pro trackpad.]]></description>
			<content:encoded><![CDATA[<p>When doing typical tasks such as browsing the Web or writing a document, there’s nothing more annoying than Apple’s new multi-touch gestures on the MacBook Pro&nbsp;trackpad.</p>
<p>Until recently this was not a problem, as the undesired features could simply be turned off in the Preferences pane. However, after the release of the 10.5.6 <span class="caps">OSX</span> update, this option was removed, leaving many <a href="http://discussions.apple.com/thread.jspa?threadID=1818523">new Mac users in&nbsp;disarray</a>.</p>
<p>The most irritating of these features is the <em>Pinch Open and Close</em> feature, which allows the user to zoom in and out of an application. Great if you are actually working on an image in Photoshop, but not so great when you are just trying to scroll down a Web page, as the new <em>Swipe and Pinch</em> feature is incredibly&nbsp;sensitive.</p>
<p>However, developer <a href="http://wcrawford.org/contact/">William Henderson</a> came up with a free application designed to disable these annoying features. MultiClutch (pictured below) is an easy to use widget, which allows users to attach key commands to the trackpad features they hate. The trackpad multi-touch gestures can either be disabled globally (every program effected on the system) or only for specific&nbsp;applications.</p>
<p><img style="border: 0px initial initial;" title="multiclutch-multitouch-macbook" src="http://macflaunt.com/wp-content/uploads/2009/08/multiclutch-header.jpg" alt="multiclutch-multitouch-macbook" width="478" height="301" /></p>
<p>Care should be taken when choosing which key commands replace the trackpad motions, as you could end up not only stopping <em>Pinch Open and Close </em>altogether, but launching, restarting, or quitting something else instead. The best option is to use really obscure key combinations as a replacement, about 4 or 5 keys long&thinsp;&#8212;&thinsp;just make sure they are not already in use&nbsp;elsewhere.</p>
<p>This useful little application will save many the aggravation and stress that comes with the multi-touch trackpad, without having to actually pay for the pleasure of using it. Let’s hope that MultiClutch (still in beta) will work in <a href="http://macflaunt.com/2009/08/its-official-mac-osx-snow-leopard-arriving-august-28/">Snow Leopard</a>&nbsp;also.</p>
<p>You can <a href="http://wcrawford.org/2008/02/28/everytime-i-think-about-you-i-touch-my-cell/">download MultiClutch&nbsp;here</a>.</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/5-hidden-features-in-macosx-snow-leopard/">5 hidden features in MacOSX Snow&nbsp;Leopard</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/apple-to-replace-defective-macbook-air-hinges/">Apple to replace defective MacBook Air&nbsp;hinges</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/">New &#8216;Get a Mac&#8217; ad featuring Robert&nbsp;Loggia</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/30-snow-leopard-upgrade-disc-works-with-tiger-too/">$30 Snow Leopard upgrade disc works with Tiger&nbsp;too</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/textexpander-comes-to-the-iphone/">TextExpander comes to the&nbsp;iPhone</a> </li></ul>]]></content:encoded>
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		<title>Reclaim your desk space with a BookArc MacBook stand</title>
		<link>http://macflaunt.com/2009/08/reclaim-your-desk-space-with-a-bookarc-macbook-stand/</link>
		<comments>http://macflaunt.com/2009/08/reclaim-your-desk-space-with-a-bookarc-macbook-stand/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 22:45:21 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[macbook]]></category>

		<guid isPermaLink="false">http://macflaunt.com/?p=131</guid>
		<description><![CDATA[The search for the ideal accessory to keep your desk clutter-free and gain a few extra inches of space ends here. The BookArc from Twelve South transforms your MacBook into an ultra thin desktop computer, and looks very good too.]]></description>
			<content:encoded><![CDATA[<p>The search for the ideal accessory to keep your desk clutter-free and gain a few extra inches of space ends here. The BookArc from Twelve South transforms your MacBook into an ultra thin desktop computer, and looks very good&nbsp;too.</p>
<p>The BookArc is actually a heavy gauge steel stand, keeping your laptop in place with a soft silicone cushion. It comes with three different silicone cushions, so the stand can accommodate most MacBook models (from MacBook Air to 17-inch MacBook Pro). The stand holds a closed laptop in vertical position, and also features silicone footpads to protect the surface of your&nbsp;desk.</p>
<p>Twelve South&#8217;s BookArc stand has a rather compact footprint, measuring 10.1 by 4.5 inches. The MacBooks used with the stand can then operate with the lid closed, given that an external monitor, keyboard and mouse are&nbsp;attached.</p>
<p><img class="alignnone size-full wp-image-136" title="bookarc-body" src="http://macflaunt.com/wp-content/uploads/2009/08/bookarc-body.jpg" alt="bookarc-body" width="478" height="399" /></p>
<p>Twelve South says that when using the BookArc, the Macbook will automatically dedicate 100% of it video memory to the external display (instead of splitting with the built-in display), resulting in a noticeable speed increase in applications such as Adobe Photosop or Apple&nbsp;Aperture.</p>
<p>The BookArc retails for $50 and is available from Apple Stores and from the <a href="http://twelvesouth.com/products/bookarc/">manufacturer&#8217;s website</a>. Design studios or Mac-based offices might want to look into the &#8220;six-pack&#8221; BookArc offer, coming at a bundled discount price of&nbsp;$250.</p>
<p>[Via <a href="http://gizmodo.com/5345141/bookarc-stand-turns-a-macbook-into-a-desktop">Gizmodo</a>] [<a href="http://twelvesouth.com/products/bookarc/">Product&nbsp;page</a>]</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/apple-to-replace-defective-macbook-air-hinges/">Apple to replace defective MacBook Air&nbsp;hinges</a> </li><li class="related-post"><a href="http://macflaunt.com/2010/04/influenced-by-apple-manufacturers-preparing-more-tablets/">Influenced by Apple, manufacturers preparing more tablets  </a> </li><li class="related-post"><a href="http://macflaunt.com/2010/02/iphone-os-3-1-3-problems-and-fixes/">iPhone <span class="caps">OS</span> 3.1.3 - problems and&nbsp;fixes</a> </li><li class="related-post"><a href="http://macflaunt.com/2010/02/app-store-porn-purge-after-complaints/">App Store porn purge after series of&nbsp;complaints</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/apple-officially-announces-september-9-event/">Apple officially announces September 9&nbsp;event</a> </li></ul>]]></content:encoded>
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		<title>New to Macs? Ease the switch with the new Parallels</title>
		<link>http://macflaunt.com/2009/08/new-to-macs-ease-the-switch-with-the-new-parallels/</link>
		<comments>http://macflaunt.com/2009/08/new-to-macs-ease-the-switch-with-the-new-parallels/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 16:19:33 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[mac osx]]></category>
		<category><![CDATA[snow leopard]]></category>
		<category><![CDATA[switching]]></category>

		<guid isPermaLink="false">http://macflaunt.com/?p=112</guid>
		<description><![CDATA[Now here's a tip for your Mac-switching friends who are struggling with the transition. Parallels introduced on Tuesday the Desktop Switch to Mac Edition, a complete package of tools and tutorials to help newbie Mac OSX users get to grasp with their new computers.]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">New to Macs? Switch easily with new Parallels</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Now here&#8217;s a tip for your Mac-switching friends who are struggling with the transition. Parallels introduced on Tuesday the Desktop Switch to Mac Edition, a complete package of tools and tutorials to help new Mac <span class="caps">OSX</span> users get to grasp with their new computers.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Parallels Desktop Switch to Mac Edition helps new Mac users get their documents and media files from their old <span class="caps">PC</span> (over the <span class="caps">USB</span> transfer cable included in the box) with a piece of software called Enhanced Parallels Transporter.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Parallels Desktop for Mac 4.0 is also included in the pack, which allows <span class="caps">PC</span> users to run Windows-only applications on their Mac (also known as virtualization software). To complete the switching experience, Parallels Desktop Switch to Mac Edition comes with over two hours of interactive video tutorials.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">A cool feature in the new Parallels package is the quick reference card, which identifies the most common Windows and Mac command/function differences and puts the correct keystrokes in.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Parallels Desktop Switch to Mac Edition should is available now at the Apple Online Store is sells for $99.99. A quick video run-through on all the features in the new package is available on the Parallels website.</div>
<p>Now here&#8217;s a tip for your Mac-switching friends who are struggling with the transition. Parallels <a href="http://www.parallels.com/news/id,19860">introduced</a> on Tuesday the Desktop Switch to Mac Edition, a complete package of tools and tutorials to help newbie Mac <span class="caps">OSX</span> users get to grasps with their new&nbsp;computers.</p>
<p>Parallels Desktop Switch to Mac Edition helps new Mac users transfer their documents and media files from their old <span class="caps">PC</span> (over the <span class="caps">USB</span> transfer cable included in the box) with a piece of software called Enhanced Parallels&nbsp;Transporter.</p>
<p><img class="alignnone size-full wp-image-113" title="Picture-body" src="http://macflaunt.com/wp-content/uploads/2009/08/Picture-body.png" alt="Picture-body" width="478" height="311" /></p>
<p>Parallels Desktop for Mac 4.0 is also included in the pack, which allows <span class="caps">PC</span> users to run Windows-only applications on their Mac (also known as virtualization software). To complete the switching experience, Parallels Desktop Switch to Mac Edition comes with over two hours of interactive video&nbsp;tutorials.</p>
<p>A cool feature in the new Parallels package is the quick reference card, which identifies the most common Windows and Mac command/function differences and puts the correct keystrokes in. Now that should make it easy for those hesitating to take the plunge to&nbsp;Macs.</p>
<p>Parallels Desktop Switch to Mac Edition will be available later on Tuesday at the Apple Online Store for $99.99. A quick video run-through on all the features in the new package is available <a href="www.parallels.com/products/desktop/stm">on the Parallels&nbsp;website</a>.</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/">New &#8216;Get a Mac&#8217; ad featuring Robert&nbsp;Loggia</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ads-feature-david-puddy-of-seinfeld-take-another-stab-at-microsoft-laptop-hunters-campaign/">New &#8216;Get a Mac&#8217; ads feature David Puddy of Seinfeld, take another stab at Microsoft &#8216;Laptop Hunters&#8217;&nbsp;campaign</a> </li><li class="related-post"><a href="http://macflaunt.com/2010/02/iphone-os-3-1-3-problems-and-fixes/">iPhone <span class="caps">OS</span> 3.1.3 - problems and&nbsp;fixes</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/5-hidden-features-in-macosx-snow-leopard/">5 hidden features in MacOSX Snow&nbsp;Leopard</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/30-snow-leopard-upgrade-disc-works-with-tiger-too/">$30 Snow Leopard upgrade disc works with Tiger&nbsp;too</a> </li></ul>]]></content:encoded>
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		<title>New &#8216;Get a Mac&#8217; ads feature David Puddy of Seinfeld, take another stab at Microsoft &#8216;Laptop Hunters&#8217; campaign</title>
		<link>http://macflaunt.com/2009/08/new-get-a-mac-ads-feature-david-puddy-of-seinfeld-take-another-stab-at-microsoft-laptop-hunters-campaign/</link>
		<comments>http://macflaunt.com/2009/08/new-get-a-mac-ads-feature-david-puddy-of-seinfeld-take-another-stab-at-microsoft-laptop-hunters-campaign/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 09:56:37 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Mac]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[get a mac]]></category>
		<category><![CDATA[laptop hunters]]></category>
		<category><![CDATA[mac osx]]></category>
		<category><![CDATA[snow leopard]]></category>

		<guid isPermaLink="false">http://macflaunt.com/?p=103</guid>
		<description><![CDATA[Apple took another stab at Microsoft's Laptop Hunters advertisement campaign and introduced two new Get A Mac ads targeting PC users' "thousands of viruses and tons of headaches".]]></description>
			<content:encoded><![CDATA[<p>Apple took another stab at Microsoft&#8217;s <em>Laptop Hunters</em> advertisement campaign and introduced two new <em>Get A Mac</em> ads targeting <span class="caps">PC</span> users&#8217; &#8220;thousands of viruses and tons of&nbsp;headaches&#8221;.</p>
<p>The first of the two new ads, titled <em>Top Of The Line</em>, features Seinfeld&#8217;s <a href="http://en.wikipedia.org/wiki/David_Puddy">David Puddy</a> (played by <a href="http://en.wikipedia.org/wiki/Patrick_Warburton">Patrick Warburton</a>) as a <span class="caps">PC</span> laptop with a large screen and &#8220;too fast&#8221; processor but still prone to &#8220;thousands of viruses and tons of&nbsp;headaches&#8221;.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="478" height="290" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ACRhhjKs3Uo&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="478" height="290" src="http://www.youtube.com/v/ACRhhjKs3Uo&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The second ad launched delivers a similar message to <em>Top Of The Line</em>. Called <em>Surprise, </em>the ad feature<em>s</em> pretty actress and writer <a href="http://www.andreejv.com/">Andree Vermeulen</a>, who is supposedly tricked into buying a Windows laptop by the <span class="caps">PC</span> character (played by <a href="http://en.wikipedia.org/wiki/John_Hodgman">John Hodgman</a>) disguised in a Mac costume (played by <a href="http://en.wikipedia.org/wiki/Justin_Long">Justin&nbsp;Long</a>).</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="478" height="290" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/iPc0NCIZz8s&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="478" height="290" src="http://www.youtube.com/v/iPc0NCIZz8s&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Apple&#8217;s <em>Get A Mac</em> campaign is created by <a href="http://en.wikipedia.org/wiki/TBWA_Worldwide"><span class="caps">TBWA</span>\Media Arts Lab</a>, the company&#8217;s advertising agency. Microsoft&#8217;s Laptop Hunters campaign focused on the relatively high prices of Apple computers in comparison to equivalent&nbsp;PCs.</p>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/">New &#8216;Get a Mac&#8217; ad featuring Robert&nbsp;Loggia</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-to-macs-ease-the-switch-with-the-new-parallels/">New to Macs? Ease the switch with the new&nbsp;Parallels</a> </li><li class="related-post"><a href="http://macflaunt.com/2010/02/iphone-os-3-1-3-problems-and-fixes/">iPhone <span class="caps">OS</span> 3.1.3 - problems and&nbsp;fixes</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/5-hidden-features-in-macosx-snow-leopard/">5 hidden features in MacOSX Snow&nbsp;Leopard</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/30-snow-leopard-upgrade-disc-works-with-tiger-too/">$30 Snow Leopard upgrade disc works with Tiger&nbsp;too</a> </li></ul>]]></content:encoded>
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		<title>It&#8217;s official: Mac OSX Snow Leopard arriving August 28</title>
		<link>http://macflaunt.com/2009/08/its-official-mac-osx-snow-leopard-arriving-august-28/</link>
		<comments>http://macflaunt.com/2009/08/its-official-mac-osx-snow-leopard-arriving-august-28/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 15:47:40 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac osx]]></category>
		<category><![CDATA[snow leopard]]></category>

		<guid isPermaLink="false">http://macflaunt.com/?p=28</guid>
		<description><![CDATA[After weeks of speculation, the wait is over: Mac OSX 10.6 Snow Leopard will be available from Friday, August 28, Apple announced on Monday.
]]></description>
			<content:encoded><![CDATA[<p>After weeks of speculation, the wait is over: Mac <span class="caps">OSX</span> 10.6 Snow Leopard will be available from Friday, August 28, Apple announced on&nbsp;Monday.</p>
<p>Apple said back in June at the <span class="caps">WWDC</span> 09 conference that Snow Leopard would be available in September, but after a few glitches to Apple&#8217;s websites in the <span class="caps">UK</span> and <span class="caps">US</span>, the new operating system is officially landing on August&nbsp;28.</p>
<p>Mac <span class="caps">OSX</span> Snow Leopard will cost $29, as Apple considers it mainly a refinement over the current Leopard operating system. Those who purchased a Mac computer after June 8, can sign up to the <a href="http://www.apple.com/macosx/uptodate/">Up To Date program</a>, and receive a copy of Snow Leopard for only&nbsp;$10.</p>
<p>Some of the main improvements in Snow Leopard&nbsp;are:</p>
<ul>
<li>Full 64-bit operating&nbsp;system;</li>
<li>Completely rewritten Finder&nbsp;app;</li>
<li>Refined Expose, integrated in the&nbsp;Dock;</li>
<li>Faster wake up and shut down&nbsp;times;</li>
<li>Faster installation which frees up to <span class="caps">7GB</span> of <span class="caps">HDD</span>&nbsp;space;</li>
<li>Brand new QuickTime X media&nbsp;player;</li>
<li>Higher resolution&nbsp;iChat;</li>
<li>Automatic updates for printer&nbsp;drivers;</li>
<li>Automatic time zone&nbsp;setup;</li>
<li><span class="caps">PDF</span> text selection in&nbsp;Preview;</li>
<li>Microsoft Exchange support in Mail, iCal and Address&nbsp;Book.</li>
</ul>
<p>Detailed information on all the new features and refinements found in Snow Leopard can be <a href="http://www.apple.com/macosx/refinements/enhancements-refinements.html">found&nbsp;here</a>.</p>
<p>You can <a href="http://store.apple.com/us/product/MAC_OS_X">preorder Mac <span class="caps">OSX</span> Snow Leopard</a> for $29 for a single user licence or for $49 for a 5 user Family Pack licence. Preorders should arrive on August&nbsp;28.</p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">After weeks of speculation, the wait is over: Mac <span class="caps">OSX</span> 10.6 Snow Leopard will be available from Friday, August 28, Apple announced on Monday.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Apple said back in June at the <span class="caps">WWDC</span> 09 conference that Snow Leopard would be available in September, but after a few glitches to Apple&#8217;s websites in the <span class="caps">UK</span> and <span class="caps">US</span>, the the new operating system is officially landing on August 28.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Mac <span class="caps">OSX</span> Snow Leopard will cost $29, as Apple considers it mainly a refinement over the current Leopard operating system. Those who purchased a Mac computer after June 8, can sign up to the Up To Date program, and receive a copy of Snow Leopard for only $10.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Some of the main improvement in Snow Leopard are:</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Completely rewritten Finder app</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Refined Expose, integrated in the Dock</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Faster wake up and shut down times</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Faster installation which frees up <span class="caps">7GB</span> of space</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Brand new QuickTime X media player</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Higher resolution iChat</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Automatic updates for printer drivers</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Automatic time zone setup</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"><span class="caps">PDF</span> text selection in Preview</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Microsoft Exchange support in Mail, iCal and Address Book</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">You can preorder Mac <span class="caps">OSX</span> Snow Leopard here ($29 for single user lincese, $49 for 5 user Family Pack license). Preorders should arrive on August 28.</div>
<h4 class='related-posts-header'>Related&nbsp;articles</h4><ul class="related-posts-list"><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ad-featuring-robert-loggia/">New &#8216;Get a Mac&#8217; ad featuring Robert&nbsp;Loggia</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/5-hidden-features-in-macosx-snow-leopard/">5 hidden features in MacOSX Snow&nbsp;Leopard</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/30-snow-leopard-upgrade-disc-works-with-tiger-too/">$30 Snow Leopard upgrade disc works with Tiger&nbsp;too</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-to-macs-ease-the-switch-with-the-new-parallels/">New to Macs? Ease the switch with the new&nbsp;Parallels</a> </li><li class="related-post"><a href="http://macflaunt.com/2009/08/new-get-a-mac-ads-feature-david-puddy-of-seinfeld-take-another-stab-at-microsoft-laptop-hunters-campaign/">New &#8216;Get a Mac&#8217; ads feature David Puddy of Seinfeld, take another stab at Microsoft &#8216;Laptop Hunters&#8217;&nbsp;campaign</a> </li></ul>]]></content:encoded>
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